Yves Saint Laurent uses an elegant font well suited to the fashion industry. This beautifully designed monogram is so successful, it has become a hugely popular fashion icon worldwide. NY is seen on caps and merchandise all over the globe, despite the Yankees being a sports team from New York. As the full name is so rarely used, most people wouldn’t know it, however, the H&M mark is so iconic on its own that the brand is even stronger because of it. H&M is in fact short form for ‘Hennes & Maurtiz’. The unique custom font is very distinctive, and gives the impression of a conductors flowing hand movements. London Symphony Orchestra (LSO) is a good example of an organisation using a lettermark to shorten a long-winded name. When a logo needs to be replicated across many different applications, especially at smaller sizes.NOTE: Using the company's full name in small text underneath a lettermark could be a good idea until the lettermark becomes well known on its own. When starting out, a typographic logo is great for getting your name known.To condense businesses with long names of multiple words into a memorable and recognisable initialism.Customising the characters in some way will make a monogram much more distinctive, helping it stand out from the crowd and appeal to a wider audience. A good logo is unique and unforgettable, so to simply type out the letters in a popular font could leave it open to replication. Be sure to use a typeface that is in keeping with your brand. When using a lettermark, it is important to be scrupulous with the design. Our own ‘RK’ monogram was chosen for this very reason! Lettermarks are generally clean, clear and simple in nature, lending themselves well to use on many applications of all shapes and sizes. Condensing it into a bite-sized symbol can make a company's brand more memorable and easier to talk about. Monograms can be a clear and simple solution to communicate your identity, especially common with organisations whose names are lengthy. The letters are pronounced separately, for example the BBC (British Broadcasting Corporation). Continue reading for a closer look at the 7 types of logo, when each is most suitable to use, and examples of well known companies that utilise each style and why.Ī lettermark logo is an abbreviation of a company's name using the first letter of each word, otherwise known as an initialism. To help distinguish between these different types of logos and understand which may be most appropriate for you, we have broken these into 7 key categories. Selecting the correct type of logo is an important first step when creating or refreshing your company's identity. There is no 'one size fits all' solution. Choosing the perfect logo for your business is never a simple task.
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